Multi-Channel E-Strategy

If at first you don’t reach the consumer, keep reaching.

So, let’s say we’ve done our homework, have used the forces of innovation and incubation to create a promising new brand. Now what—or more to the point—now where? Where do we roll it out, where do we place it so that consumers can see, touch and interact with it? Our multi-channel distribution strategy is designed to give the consumer as many “bites at the apple” as they need to get heads nodding, and wallets opening.  

Did you know that the multi-channel shopper is likely to spend 3 times more than the single channel shopper? And while we’re on it—did you know that every product sold on television yields 5–10 additional sales in the aftermarket? You know now.

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